Harley riders show intimacy to the brand

Despite slowing sales and a war of words with President Trump, Harley-Davidson riders still seem to love the brand, according to a biennial report on brand intimacy.

Harley was sixth in the MBLM Brand Intimacy Report on more than 400 brands behind Disney, Apple, Amazon, Chevrolet and Netflix.

However, the love seems to be waning as Harley was ranked third in the 2015 report and fourth in 2017.

Brand intimacy is defined as “leveraging and strengthening the emotional bonds between a person and a brand”.

MBLM and Praxis Research Partners interviewed 6200 consumers in the US (3000), Mexico (2000), and the United Arab Emirates (1200) for the report.

IntimacyIron Run HOG rallies leasing

Harley was second in the automotive sector behind Chevrolet, while BMW (cars and bikes) was 18th overall and Honda (cars, bikes, etc) was 23rd.

Interestingly, the intimacy survey found that Harley riders are viewing it more as a nostalgia brand and less of an indulgence brand than they did in 2017.

It also found that 21% of Harley owners could not live without the brand and 10% said they would be prepared to pay more for their motorbikes!

That’s interesting considering the company reported a 6.1% drop in sales last year to 228,051.

It also comes after almost two years of chiding by President Trump for moving some of its production offshore.

Harley says Trump’s trade wars increase their costs of raw steel and aluminium and resulted in higher tariffs for their products in some overseas markets.

They claim these two factors wiped out their 2018 profits.

It may also have cost them a loss of intimacy by their followers, many of whom may also be Trump supporters.

Will riders really boycott Harley-Davidson? Trump intimacy
Bikers for Trump

Aussie survey

This comes after Harley rated third in a customer satisfaction survey released last year by Australian ratings business Canstar Blue.

Triumph was the most satisfying motorcycle brand in the market, according to about 700 surveyed riders.

It was the second year in a row that Triumph topped the annual motorcycle survey won by Yamaha in 2016 and Harley-Davidson in the first year of ratings in 2015.

The ratings compare motorcycle brands on factors including reliability, style, handling, comfort, value for money, point-of-sale service, technology features and overall satisfaction.

Triumph was followed by Ducati, Harley-Davidson, Yamaha, Honda, Suzuki, Kawasaki and BMW.

Source: MotorbikeWriter.com

Perth rider killed after police pursuit

A 24-year-old Perth rider has died after a woman who had been involved in a police pursuit crashed into him early Thursday morning on the wrong side of the road.

Jordan Thorsager was riding his Kawasaki on the Leach highway just after midnight when he was hit head-on by the driver.

Police say they were not pursuing the woman at the time of the crash, but confirm they had been chasing her “on and off” over the previous hour. She was wanted on an arrest warrant.

Western Australia Police Major Crash investigators and police Internal Affairs officers are investigating the pursuit and are calling for witnesses.

Surprisingly, his family is willing to forgive the driver and does not question police conduct.

 police pursuit
(Image: Channel 9 News, Perth)

Police may not have been pursuing the woman at the time of the crash, but did their pursuit over the previous hour affect the driving behaviour of the woman?

A 24-year-old man is now dead after police pursued a woman wanted on an arrest warrant for matters not made public. Does that seem like a fair outcome from a pursuit?

Police pursuit

The 2009 Australian Institute of Criminology study found the three most pressing issues for police reform around the world are use of force, policing of violence in families and high-speed pursuits.

It also found deaths in custody at police stations are declining but “deaths in custody” as a result of high-speed pursuits were rising.

While less than 1% of police pursuits results in a fatal crash, 38% of the people killed are innocent bystanders.

It’s much worse in the USA where one person dies every day as a result of a police pursuit. Of those deaths, 1% are police, 55% suspects and 44% bystanders.

Most police procedures acknowledge the judgement of the officer at the scene to begin a pursuit.

However, continuation of the pursuit is then deferred to a senior officer at the station or headquarters.

They have to make a quick judgement based on the lethal risk to the community of the chase versus the lethal risk to the community of letting a serious offender escape.

This must be backed by information, not just mere suspicion.

Queensland police figures show only about 3% of pursuits involved imminent threat to life or a suspect escaping after a homicide.

Police have a duty to not only prevent and control crime, but more importantly, they have a duty to protect the community and that includes from their own reckless behaviour and judgement.

Click her to read about a police and media pursuit that encouraged a motorcycle rider to perform stunts for the cameras.

Police pursuit pursuits
TV chopper captures pursued rider performing stunts

Restrictive practices

Despite criticism from police unions, most pursuit policies around the world, including the USA, are becoming more restrictive.

In many jurisdictions, pursuits are only allowed if there is a serious risk to public safety or in relation to a major crime involving death or injury.

However, there is an issue about making these pursuit policies public. Some say they should be public to show transparency while others believe it would give criminals clues on how to evade police.

Those who support pursuits point out that the number of people evading police is rising as a result of more restrictive pursuit policies, despite higher penalties for evading police.

Making the issue more complex is the degree of the pursuit.

Should there be an upper speed limit for police? Should police be allowed to break other road rules in the pursuit?

There have been incidences of police driving at more than 200km/h in a pursuit and on the road side of a major highway.

Another issue is whether police should be criminally culpable in the instance of a death resulting from a pursuit.

To a degree, technologies such as CTV and automatic number plate recognition (ANPR) devices, negate the need for pursuits.

VicPol gets number plate recognition police pursuit
Number plate recognition device on the roof of a patrol car

WA police have ANPR, but it is not known whether it was available in the pursuit patrol vehicle.

In some cases, APNR may actually trigger a police pursuit.

* What do you think about police pursuits? Leave your comments below.

Source: MotorbikeWriter.com

One More Detail Emerges About The New Lightning Strike

Lightning Motorcycles has been teasing us with multiple renderings and press releases about its new model, the Strike, without actually telling us anything. We’re annoyed by it just as much as you are, but now Lightning has sent us this photo that actually reveals slightly more information.

For the uninitiated, shown here is the new Strike’s motor, which Lightning says is based on the architecture of its flagship LS-218 superbike. We weren’t given details about the motor other than the fact it will be liquid-cooled (the three hoses leading into it are a telltale giveaway). For electrics, as it is with internal combustion engines, heat is the enemy of performance. Liquid-cooling has proven to be an effective means to combat that challenge. Lightning even says, “As far as we’re aware, the LS-218 is currently the only electric motorcycle in the world with the technology and ability to run flat-out at qualifying racing speed, pull in for a pit stop to fast charge and continue racing – all without ever overheating. Strike shares these exclusive performance characteristics while being fundamentally designed to be the ultimate street bike.”

Lightning’s tagline being “Engineered for the track. Designed for the street,” it doesn’t come as a surprise to also see an Ohlins shock in the photo, which will no doubt be included in the Carbon Edition of the bike, and (we assume) will be an option for the standard version. It’s also probably not much of a stretch to assume the Swedish suspension firm will provide suspenders up front, too.

As always, we’ll post more details about the Strike as we get them.

The post One More Detail Emerges About The New Lightning Strike appeared first on Motorcycle.com News.

The Team Kömmerling Gresini Moto3™ project is unveiled

Faenza (Italy), 14 February 2019. A brand-new journey awaits Gresini Racing in the Moto3 class. This year, the team led by Fausto Gresini will face the challenge of trying to improve on what was a superb 2018 campaign, which saw the Italian squad winning on every front. The ingredients for another successful season are all in place. 
 
First of all, the all-new line up: the quick and experienced Gabri Rodrigo and the up-and-coming Riccardo Rossi are the riders chosen to race in Gresini’s colours in 2019, with similar motivation but different goals for their first year with the team: Spanish-Argentine Rodrigo will aim for the title, while the Italian rookie Rossi will try to impress in his maiden season in the series.
 
The new, Kömmerling-sponsored Honda NSF250RW will also be one to watch. A new, captivating livery design will hide a series of technical improvements under the white-and-blue fairings, which include a new swingarm, an updated chassis with new carbon fibre elements – including the airbox – a new spec Honda engine and a seamless gearbox. These are only some of the additions for a bike that, on paper, will be as competitive as ever.
 
After the encouraging results of the tests at Valencia and Jerez, Rodrigo and Rossi will soon be back on track in Southern Spain (20-22 February) before heading to Qatar in early March. The new season will begin one week later (10 March) at the Losail International Circuit.

Source: MotoGP.comRead Full Article Here

Jake Dixon ready for the challenge in Moto2™

In 2019 the riders and teams in the intermediate category are all starting virtually from scratch with the change in engine size. Also, in your case, you’re making the switch from British Superbikes. Is there a big difference between the two championships?
There is a huge difference. The bikes in BSB are street bikes turned into race bikes whereas the KTM is a race bike, built specifically for that purpose. There are lots of differences, from the engine, which is 765cc rather than 1000cc, to the tyres, which might be the biggest change for me. I am going to have to work hard with them, to understand how they work and keep improving my feeling so that I can push them to the limit. Off track, the GP paddock seems more quiet, more calm. In BSB there are a lot of support races and even though there are a lot of fans here too, you don’t tend to see the riders much because everybody is focusing on their own job.

Source: MotoGP.comRead Full Article Here

Age is just a number: athletes who competed past 40

We now go from the field to Formula One, with the next athlete to compete in their 40s being another who is regarded as one of the greatest of all time. Michael Schumacher, a seven-time world champion, won five consecutive F1 titles between 2000-2004 with Ferrari, before retiring at the end of the 2006 season with a still-unbeaten record of 91 career victories. Similar to other sporting greats, Schumacher announced his return to the sport and in 2010, at the age of 41, the German driver made his comeback with Mercedes before retiring again in 2012.

Source: MotoGP.comRead Full Article Here

bLU cRU YZ65 Cup set for MX Nationals return in 2019

Popular junior support category to feature at three rounds this season.

Image: Foremost Media.

The bLU cRU YZ65 Cup will make a return to select rounds of the Pirelli MX Nationals in 2019 following a highly-successful showing last year.

The junior category runs in conjunction with the national motocross series, providing the next generation of Yamaha riders with the opportunity to race in front of huge crowds and share the spotlight with their bLU cRU heroes, including CDR Yamaha Monster Energy riders Kirk Gibbs and Luke Clout.

The YZ65 Cup kicks off at the opening round of the MX Nationals at Appin in New South Wales on Sunday, 17 March. The second stop will support round seven of the series on 14 July in Maitland, New South Wales, followed by the MX Nationals season-finale in Coolum, Queensland, on 3-4 August.

“The YZ65 Cup was such a rewarding experience to be involved with last year, and I’m excited to announce its return in 2019,” said Yamaha Motor Australia’s national sales and marketing manager Matthew Ferry.

“We’ve met so many great people, and it was rewarding to see the bLU cRU family grow at every race meeting we attended. The YZ65 Cup is a crowd favourite and we are proud to provide this opportunity to our future bLU cRU champions.”

MX Nationals promoter Kevin Williams added: “We are delighted to have the bLU cRU YZ65 Cup return, this is a great program that Yamaha has developed. It allows junior participants to play on the big stage. For these young competitors, it would be like playing Auskick at the AFL grand final.”

Participants in the YZ65 Cup will have the opportunity to track walk with riders Clout and Gibbs, tour of the CDR Yamaha Monster Energy race team truck, and pit out of the bLU cRU truck, as well as receiving a YZ65 Cup trophy, Yamaha merchandise, high-res images and professional video footage from each round, and two general admission tickets as part of the MX Nationals entry fee. For more information, visit www.yamaha-motor.com.au.


Source: MotoOnline.com.au

Gardner’s SAG Racing Team Moto2 machine uncovered

Australian contender set for Qatar Moto2 test next month.

Image: Supplied.

The ONEXOX TKKR SAG Racing Team Moto2 machine that Remy Gardner will pilot in the 2019 world championship has been uncovered during a team presentation.

The Australian, who transferred to the squad from Tech 3 Racing, signed a two-year agreement with the outfit last October, cementing is future in the intermediate category.

Gardner is coming off one of the best campaigns of his career, where he earned his maiden front row start – which he was later denied of due to Silverstone’s cancellation – while also recording a career-best result of fifth at Valencia’s finale.

Son of former motorcycle grand prix world champion Wayne Gardner, the youthful talent will hit the track for the first time in his new colours on 1 March at Losail International Circuit in Qatar for Moto2 testing, the same venue that will host the season-opener on 10 March.

This year marks a new era in the Moto2 World Championship as the division transitions from Honda to Triumph-powered engines, which is set to introduce a faster pace to the class.

Source: CycleOnline.com.au

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