The Italian motorcycle brand Moto Morini recently announce the company’s entrance into the American market. The addition of the United States increases Moto Morini’s global presence, which already included operations in Italy, India, and Asia.
Founded in 1937 by motorcycle designer Alfonso Morini, Moto Morini has its European headquarters in Milan. Facing various struggles in the 1980s, the company was first sold in 1987 and changed hands numerous times in the subsequent years before most recently being purchased in 2018 by the Zhongneng Vehicle Group.
According to a press release from Moto Morini, the company “brings decades of master craftsmanship, exceptional Italian design, premium quality and unparalleled performance to the United States with a portfolio of motorcycles to meet and exceed the demands of today’s riders on and off the road.”
Although the press release didn’t specify which motorcycles would be introduced in the U.S. market, a search of the NHTSA manufacturer information database shows two model VINs that would indicate 650cc and 750cc engines. The former would match the current offerings from Moto Morini: the X-Cape adventure motorcycle and the naked Seiemmezzo STR and SCR, all of which have a liquid-cooled 649cc inline-Twin making a claimed 61 hp at 8,250 rpm and 40 lb-ft of torque at 7,000 rpm and which is said to be derived from an engine of the same configuration manufactured by CFMOTO.
See all of Rider‘s CFMOTO coverage here.
The X-Cape has a 19-inch front wheel shod with Pirelli Scorpion Rally STR tires, 50mm adjustable Marzocci fork, Brembo brakes (dual discs in the front, single in the rear), and switchable ABS. Seat height is adjustable between 32.3 inches and 33 inches, and the bike has an windscreen that is adjustable with one hand. It has a 4.75-gal fuel tank and dry weight of 470 lb.
The Seiemmezzo has 18-inch and 17-inch front/rear wheels, also with Pirelli tires (MT60RS on the SCR and Angel GT on the STR), Brembo brakes with ABS, fully adjustable Kayaba suspension, a 31.9-inch seat height, 4.2-gal fuel tank, and dry weight of approximately 441 lb.
The new Moto Morini American headquarters in Irvine, California, is in the heart of the U.S. motorcycle industry and will service dealers nationwide. Moto Morini is now accepting new dealer application and hiring sales management, dealer development, and product support personnel. Please email [email protected] for more information.
For more information, visit the Moto Morini website.
The post Moto Morini Enters U.S. Market with Headquarters in California first appeared on Rider Magazine.
One thought on “Moto Morini Enters U.S. Market with Headquarters in California”
A postal adress in Milan doesn’t make you Italian. This is just another Chinese brand selling under a bought name.