Back in September, Indian announced the eFTR Jr, an electric miniature version of the adult-size FTR750 flat tracker, to get kids (and their parents) excited about motorcycling. Click on the link to get some more information about the bike. For $750 USD, it’s a relatively affordable way for kids to get their first taste of two wheels and a motor.

Now, Indian is keeping the momentum going with the eFTR Jr by launching the “Hand It Down” campaign, where prominent figures in motorcycling (and Indian brand ambassadors) spread their love of motorcycling with their children through the eFTR Jr. This first episode features Scott Toepfer, esteemed photographer, moto-lover, and father. Watch as his son jumps for joy aboard the eFTR Jr.

I think it’s fair to say the entire MO staff wishes they had something like this when we were kids.

Stay tuned for future episodes with other notable motorcyclists and their kids.

The post Indian Launches eFTR Jr “Hand It Down” Campaign To Bring In New Riders appeared first on Motorcycle.com News.