“The Fat Boy took the look, proportions, and silhouette of a 1949 Hydra-Glide motorcycle and completely modernized it for a new generation of riders,” said Brad Richards, Harley-Davidson Vice President of Styling and Design, in a company press release. “Those riders appreciated our post-war design DNA, but also found themselves drawn to the clean simplicity of contemporary industrial design. Each of these elements was captured in the new 2018 version of the Fat Boy model. For this 30th Anniversary model we wanted to create something very special, so we leaned into the popularity of darker finishes and a limited run/serialized strategy to make the bike truly unique and exclusive.”