HARLEY-DAVIDSON PARTNERS WITH JASON MOMOA TO RELEASE LIMITED EDITION APPAREL COLLECTION

MILWAUKEE (July 15, 2021) – Harley-Davidson and Jason Momoa have announced the launch of the Harley-Davidson Museum X Jason Momoa Collection. This collection is a curated assortment designed in partnership with Momoa, blending his passion for the Harley-Davidson brand and aloha spirit.

“I have been a true fan of Harley-Davidson for a long time and the opportunity to develop a line of apparel together was something I was absolutely stoked to do,” said Momoa. “This collection is really personal to me, like the image of a ‘56 Panhead motor from my first motorcycle, or some subtle inclusions of ‘Aloha’ in unique ways. I truly hope people love it as much as I enjoyed doing it.”

The Harley-Davidson Museum x Jason Momoa collection is a vintage-inspired collection that features iconic designs and styling that tie back to H-D®’s lineage while paying tribute to Jason’s Polynesian heritage. Every piece tells a different story and captures the spirit of the open road. The American made collection includes 16 various men’s apparel and accessory styles, including vintage-inspired racing jerseys, aloha shirts, a casual leather jacket, vintage tees, and custom-printed bandanas.

“Jason’s authentic passion for the brand reinforces how collaborations such as this one, align with our Hardwire strategy to expand our complementary business with engaging products, services and experiences,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson.

Due to the limited production of this collection, it is being sold exclusively through the H-D Museum. Customers can purchase online or in-person at The Shop located on the H-D Museum campus in Milwaukee, Wis.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution, and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com.