January’s fires, followed by floods and concerns about coronavirus have wreaked havoc on new car and motorcycle sales in Australia.
The Federal Chamber of Automotive Industries (FCAI) last week announced that new car sales were down -12.5% (71,731 vehicles) compared with January 2019, which was the worst sales-year since 2011.
Although the FCAI only publicly releases motorcycle figures on a quarterly basis, we have seen the results for January and they paint a similarly dour picture.
Total motorcycle, ATV and scooter sales were down -10.2% on January 2019 to 5581. This follows last year’s slump of -6.1%.
ATV |
Off Road |
Road |
Scooter |
Total |
||||||||||
YTD 2020 |
YTD 2019 |
% CHAN |
YTD 2020 |
YTD 2019 |
% CHAN |
YTD 2020 |
YTD 2019 |
% CHAN |
YTD 2020 |
YTD 2019 |
% CHAN |
YTD 2020 |
YTD 2019 |
% CHAN |
961 |
1022 |
-6.0% |
1763 |
2140 |
-17.6% |
2464 |
2595 |
-5.0% |
393 |
456 |
-13.8% |
5581 |
6213 |
-10.2% |
KTM rides out January slump
Total |
|||
YTD 2020 |
YTD 2019 |
% CHAN |
|
Aprilia |
10 |
22 |
-54.5% |
BMW |
222 |
202 |
9.9% |
BRP Australia |
148 |
181 |
-18.2% |
Ducati |
83 |
83 |
0.0% |
Harley Davidson |
486 |
498 |
-2.4% |
Honda |
932 |
1519 |
-38.6% |
Husqvarna |
213 |
148 |
43.9% |
Indian Motorcycle |
69 |
61 |
13.1% |
Kawasaki |
618 |
662 |
-6.6% |
KTM |
558 |
479 |
16.5% |
Moto Guzzi |
10 |
7 |
42.9% |
Piaggio |
52 |
91 |
-42.9% |
Polaris |
243 |
293 |
-17.1% |
Suzuki |
412 |
507 |
-18.7% |
Triumph |
178 |
152 |
17.1% |
Vespa |
77 |
78 |
-1.3% |
Yamaha |
1270 |
1230 |
3.3% |
TOTAL |
5581 |
6213 |
-10.2% |
Road bikes
Australian road bike sales dropped 11.9% last year to drop behind off-road sales for the first time in as long as we can remember.
Road bikes are down another 5% in January, but they are now the biggest sector again thanks to a -17.6% crash in off-road sales.
Last year the only positive sector was scooter sales, but they have also slipped by 13.8%.
YTD 2020 |
YTD 2019 |
% CHAN |
|
Aprilia |
6 |
7 |
-14.3% |
BMW |
209 |
197 |
6.1% |
Ducati |
83 |
83 |
0.0% |
Harley Davidson |
486 |
498 |
-2.4% |
Honda |
296 |
417 |
-29.0% |
Husqvarna |
40 |
23 |
73.9% |
Indian Motorcycle |
69 |
61 |
13.1% |
Kawasaki |
272 |
399 |
-31.8% |
KTM |
158 |
104 |
51.9% |
Moto Guzzi |
10 |
7 |
42.9% |
Suzuki |
156 |
175 |
-10.9% |
Triumph |
178 |
152 |
17.1% |
Yamaha |
501 |
472 |
6.1% |
TOTAL |
2464 |
2595 |
-5.0% |
Performing brands
Looking only at road bikes, KTM (51.9%) and Husqvarna (73.9% off a low base) continue to do well.
They have now been joined by Triumph (17.1%), Indian (13.1%), BMW (6.1%) and Yamaha (6.1%).
The big losers in January were Kawasaki (-31.8%), Honda (-29%) and Suzuki (-10.1%).
Harley-Davidson only lost -2.4% but narrowly yielded its crown as the top-selling road bike brand to Yamaha.
Fires, floods and virus
Since the figures are not officially released, there is no statement from FCAI boss Tony Weber.
However, he had this to say about the “conservative” new car results:
“Given the broad range of environmental, financial, international and political issues facing Australia during January, it is no surprise to see the new vehicle market has reported a conservative start to the year,” he said in a statement last week.
Those factors would include the bushfires, floods, hail storms, coronavirus and various other national and international political issues that have kickstarted the year.
Bushfires and floods have certainly stopped a lot of riders and along with the other factors have dented consumer confidence.
A dramatic 17.6% drop in off-road motorcycle sales could also be the result of the fire-ravaged rural community. However, drought-breaking rains may have the reverse effect in coming months.
FCAI figures
While the FCAI figures quoted are compared with like figures from the previous year, it should be noted that 23 minor manufacturers are not included in the FCAI stats as they are not members.
The missing brands are Benelli, Bimota, Bollini, CFMoto, Confederate, Daelim, EBR, Hyosung, Kymco, Laro, Megelli, Mercury, MV Agusta, Norton, PGO, Royal Enfield, SWM, SYM, TGB, Ural, Viper and VMoto.
Source: MotorbikeWriter.com