The Ducati Unica program kicks off right here in sunny California. Interested? You better sign up quick. With one Ducati Unica slot available per quarter, we imagine they’ll go fast.
Begin Press Release:
Introducing Ducati Unica: No Other Ducati in the World Like Yours
- Ducati Unica is the customization program dedicated to those who wish to have a Ducati like no other in the world
- Direct interaction with the designers of the Centro Stile Ducati ensures the possibility of interpreting the dreams of Ducatisti according to Ducati’s stylistic canons
- Precious materials, exclusive finishes and special colors give life to a unique and one-of-a-kind motorcycle
- First pilot project in North America featuring number 500 of 500 Superleggera V4 was showcased at Ducati Newport Beach event in California
Borgo Panigale, Bologna, January 27, 2022 – Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and accompanies them in the realization of their dream: to collaborate directly with designers and technicians to create a motorcycle that will be a unique piece in the world.
Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the photos of delivery. With the support of Ducati professionals, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colors and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a real Ducati.
The Ducatisti who join the program will be able to enter the Centro Stile Ducati atelier in person and check the progress of their motorcycles during periodic visits, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
Andrea Ferraresi, Centro Stile Ducati Director: “Design is a distinctive element of our creations. For some time we had been working on the launch of a project that would give Ducatisti the possibility of identifying themselves even more with their own bike, making it a direct expression of each person’s individual style. So we created Ducati Unica, a highly exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile.”
Each Ducati Unica will be delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.
Ducati Newport Beach owner Mike Guerin and Ducati North America CEO Jason Chinnock pictured with Dave Enders, the first recipient of the Ducati Unica program.
In North America, the first pilot project for Unica began with the number 500 of 500 Superleggera V4, customized by request of loyal Ducatista, Dave Enders, who has owned many of Ducati’s flagship models. Enders’ request for the design was inspired by his Lamborghini Aventador SVJ. An event was hosted by the Ducati Newport Beach dealership in California to spotlight this special bike.
Ender’s Superleggera received the Unica treatment – a compliment his Lamborghini Aventador SVJ.
The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept a limited number of requests each year, and only those considered to be in line with the values of the brand and with the stylistic standards associated to it.
One-of-a-kind requests, which are applicable to the Ducati and Scrambler® range, will be available to North American clients beginning in 2023, with approximately one motorcycle per quarter taking part in Unica program every year, through the Ducati exclusive North American dealership network.
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