Ducati takes Australian and NZ in-house

After a 55-years-long partnership with NF Importers, Ducati is now setting up a fully owned corporate subsidiary to manage the Ducati brands across Australia and New Zealand. The new arrangement will become effective starting from 1 April 2020.

(Francesco Milicia – Ducati VP Global Sales and After Sales)

“Australia and New Zealand have always been key strategic markets for Ducati and we believe that it is the right moment to enhance our presence by investing in a National Sales Company. Ducati received from Australia some of our greatest heroes, Troy Corser, Troy Bayliss and Casey Stoner, and it is time for us to return the favor to the market through a subsidiary that will fuel the passion of all Ducatisti even further”

The new Ducati subsidiary will be under the leadership of Sergi Canovas, who comes from a long experience in the motorcycle industry.

(Sergi Canovas – Managing Director Ducati Australia and New Zealand)

“I am extremely happy and honored to take this responsibility. Ducati has been well represented by NF Importers and I am looking forward to continue the fruitful relationship with them on the retail side. Establishing the subsidiary in Australia and New Zealand will assert the brand’s DNA and values of Ducati, translating them into an enhanced experience for all our Ducatisti across Australia and New Zealand”

Mr. Canovas, for the last three years, had also headed up the team of Ducati India, as Managing Director, successfully positioning Ducati as the most premium and desired motorcycle brand in the market.

NF Importers, the current Ducati importer, started the Ducati distribution in Sydney in 1964, expanding the network throughout the years up to 24 dealerships that today cover the entire continent as well as New Zealand, providing Ducati customers with hubs and points of reference for their passion and needs in terms of service, community and products.

After 55 years of partnership, NF Importers and Ducati together decided to make a step forward to take further advantage of the current state of the Australian market.

(Warren Fraser – NF Importers Managing Director)

“I believe that we have represented the Ducati brand very successfully in good and bad market conditions since 1964 and have established the Ducati brand as one of the predominant prestige motorcycle marques in Australia and more recently New Zealand. We have built the brand together with our Ducati friends from virtually nil in this country to where it is today. We have put an estimated 55,000 Ducati motorcycles into the Australian and New Zealand markets, we have consistently been one of the highest achieving countries in terms of market share and we have built a large and loyal band of Ducatisti”

Source: MCNews.com.au