“Really the whole goal is to make it fun,” says Jeremy Albrecht, who started the event while living and working inside the motorcycle industry in Southern California. Fast-forward to today and he’s based from North Carolina and team manager of Joe Gibbs Racing. “It’s cool to watch surfers that have never ridden. They love motorcycles and hopefully it gives them a reason to go out and buy a bike. Same thing for the dirt bike guys. They have a surf, enjoy it, and go buy a surfboard.”