BMW Motorrad Days will move to Berlin in 2021, according to a recent announcement. Previously, the event was held in Munich. There were 18 successful BMW Motorrad Days held in Munich, so the move to Berlin is an important one. 

Berlin is “in the heart of Europe” as BMW puts it in its press release, and it’s where BMW has built motorcycles for half a century. This new location for the event is a new chapter for the event, and it should be a smart move.

“The BMW Motorrad Days in Garmisch-Partenkirchen has been a genuine success story – an event that has attracted tens of thousands of visitors every year and was founded on excellent cooperation with the municipality of Garmisch-Partenkirchen,” said Dr. Markus Schramm, Head of BMW Motorrad.

The idea behind the move is the “break new ground.” the company wants to shake things up, in a way, and focus on brand development and the new design concepts. BMW wants to keep the BMW Motorrad Days fresh and interesting for the future, which will likely include many new zero-emissions mobility solutions and unique urban mobility concepts. 

“I am very pleased that the BMW Motorrad Days, one of the largest motorcycle events in Europe, will come to Berlin next year and that we were able to win this attractive and traditional event for our city,” said the mayor of Berlin, Michael Muller.

Hopefully, this will translate to further success for BMW and the BMW Motorrad Days.

Source: MotorbikeWriter.com