2019 Australia Motorcycle Sales Data

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Despite a further significant drop in sales Harley-Davidson is still Australia’s #1 brand when it comes to road going motorcycles ahead of Honda and Yamaha. The rankings by brand, and their change compared to 2018, can be seen in the table below.

Further tables below show the top tens by each individual category segment. We do not decide which models are in which category, that is decided by the FCAI in conjunction with their industry partners as to how the data is compiled.

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2019 Road Motorcycle Sales (Brands)

January – December 2019 compared to January – December 2018
Manufacturer	Road
	YTD 2019	YTD 2018	% CHAN
Harley Davidson	6462	7019	-7.9%
Honda	5306	7019	-24.4%
Yamaha	5145	5702	-9.8%
Kawasaki	3865	4396	-12.1%
BMW	2470	2835	-12.9%
Suzuki	2303	2686	-14.3%
KTM	1889	1597	18.3%
Triumph	1787	2122	-15.8%
Ducati	1368	1512	-9.5%
Indian Motorcycle	803	836	-3.9%
Husqvarna	329	265	24.2%
Aprilia	129	194	-33.5%
Moto Guzzi	125	125	0.0%
TOTAL	31981	36308	-11.9%

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Honda CB125E is Australia’s top selling road motorcycle

Road Bikes Top Ten Overall 2019

Top 10 by Category – Road Bikes
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Honda	CB125E	1013	1113	-9.0%
Kawasaki	NINJA 400	989	1089	-9.2%
Yamaha	MT07L	901	1002	-10.1%
Harley Davidson	FXBRS	885	794	11.5%
Harley Davidson	XG500	838	944	-11.2%
Yamaha	YZF-R3A	835	712	17.3%
Yamaha	MT-09	749	738	1.5%
Kawasaki	Vulcan S	635	670	-5.2%
Honda	CMX500	630	746	-15.5%
Honda	GROM	536	715	-25.0%

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Learner Approved Motorcycle Sales 2019

Top 10 by Category – LAMS Approved
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Yamaha	WR450F	1206	1136	6.2%
Honda	NSC110	1109	597	85.8%
Honda	CB125E	1013	1113	-9.0%
Kawasaki	NINJA 400	989	1089	-9.2%
Yamaha	MT07L	901	1002	-10.1%
Harley Davidson	XG500	838	944	-11.2%
KTM	300EXC	837	1052	-20.4%
Yamaha	YZF-R3A	835	712	17.3%
Suzuki	ADDRESS	779	495	57.4%
KTM	500EXC	762	746	2.1%

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Adventure-Touring Motorcycle Sales 2019

Top 10 by Category – Adventure Touring
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Suzuki	DR650SE	497	574	-13.4%
KTM	790 Adventure R	467	0	100%
BMW	R 1250 GS	387	29	1,234.5%
BMW	R 1250 GS Adventure	365	18	1,927.8%
Honda	CB500XA	338	248	36.3%
Honda	CRF1000	302	573	-47.3%
Kawasaki	KLR650	219	257	-14.8%
Suzuki	DL650	218	216	0.9%
KTM	690ENDR	212	161	31.7%
BMW	G 310 GS	209	224	-6.7%

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Cruiser Motorcycle Sales 2019

Top 10 by Category – Cruiser
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Harley Davidson	FXBRS	885	794	11.5%
Harley Davidson	XG500	838	944	-11.2%
Kawasaki	Vulcan S	635	670	-5.2%
Honda	CMX500	630	746	-15.5%
Harley Davidson	FLFBS	461	453	1.8%
Yamaha	XVS650/A	445	515	-13.6%
Harley Davidson	FLSB	444	312	42.3%
Indian Motorcycle	Scout	404	496	-18.5%
Harley Davidson	FXBB	354	491	-27.9%
Harley Davidson	FLSL	231	209	10.5%

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Nakedbike Motorcycle Sales 2019

Top 10 by Category – Naked
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Honda	CB125E	1013	1113	-9.0%
Yamaha	MT07L	901	1002	-10.1%
Yamaha	MT-09	749	738	1.5%
Honda	GROM	536	715	-25.0%
Yamaha	MT03LA	463	616	-24.8%
KTM	390DUKE	336	356	-5.6%
Kawasaki	Z900RS	282	393	-28.2%
Honda	Monkey	244	266	-8.3%
Yamaha	MT10	241	220	9.5%
Yamaha	XSR700LA	235	318	-26.1%

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Sport-Touring  Motorcycle Sales 2019

Top 10 by Category – Sport Touring
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Yamaha	YZF-R3A	835	712	17.3%
Kawasaki	Ninja 650L	249	304	-18.1%
Yamaha	MT09TRA	185	161	14.9%
Yamaha	MT07TRL	127	118	7.6%
Kawasaki	VERSYS-X 300	119	130	-8.5%
BMW	S 1000 XR	118	149	-20.8%
Kawasaki	Ninja 1000	98	148	-33.8%
Honda	CBR650FL	91	331	-72.5%
Suzuki	GSX-R125	88	83	6.0%
Yamaha	YZF-R15	72	97	-25.8%

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Touring Motorcycle Sales 2019

Top 10 by Category – Touring
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Harley Davidson	FLHXS	353	272	29.8%
Harley Davidson	FLTRXS	200	118	69.5%
Harley Davidson	FLHTK	178	143	24.5%
Harley Davidson	FLHRXS	128	119	7.6%
Harley Davidson	FLHTCUTG	111	117	-5.1%
BMW	R 1250 RT	111	5	2,120.0%
Yamaha	FJR1300	108	108	0.0%
Indian Motorcycle	Chieftain	95	73	30.1%
Harley Davidson	FLHXSE	91	95	-4.2%
Harley Davidson	FLRT	65	75	-13.3%

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Supersport Motorcycle Sales 2019

Top 10 by Category – Super Sport
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Kawasaki	NINJA 400	989	1089	-9.2%
Honda	CBR500R	481	618	-22.2%
Honda	CBR650R	347	0	100%
Ducati	Superbike	205	86	138.4%
Yamaha	YZF-R1	167	151	10.6%
Honda	CBR1000RR	166	121	37.2%
Suzuki	GSX-R1000	136	124	9.7%
KTM	RC390	132	254	-48.0%
Suzuki	GSX-R750	128	212	-39.6%
Ducati	959 Panigale	98	156	-37.2%

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2019 Scooter Sales (Brands) 2019

January – December 2019 compared to January – December 2018
Manufacturer	Scooter
	YTD 2019	YTD 2018	% CHAN
Honda	1910	1304	46.5%
Suzuki	840	575	46.1%
Vespa	744	884	-15.8%
Piaggio	671	863	-22.2%
Yamaha	571	475	20.2%
BMW	205	87	135.6%
Aprilia	73	140	-47.9%
TOTAL	5014	4328	15.9%

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Scooter Sales (Models) 2019

Top 10 by Category – Scooters
January – December 2019 compared to January – December 2018
Manufacturer	Model	Total
		YTD 2019	YTD 2018	% CHAN
Honda	NSC110	1109	597	85.8%
Suzuki	ADDRESS	779	495	57.4%
Vespa	GTS 300	368	389	-5.4%
Honda	MW110	307	207	48.3%
Piaggio	Fly 150	298	309	-3.6%
Honda	WW150	276	295	-6.4%
Yamaha	GPD150A	224	126	77.8%
Vespa	PRIMAVERA 150	210	236	-11.0%
Yamaha	XMAX300	197	169	16.6%
Piaggio	Medley 150	121	95	27.4%

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What about the other brands….?

It should be noted that some brands are not represented in the official audit figures in relation to motorcycle sales. Brands under the UMI group such as MV Agusta, Royal Enfield and Gas Gas, along with the likes of Sherco, CF Moto, Kymco and SWM which come under the stewardship of Mojo Motorcycles, are not included in the sales figures as these companies choose not to be members of the Federal Chamber of Automotive Industries.

An educated guesstimate suggests that these brands represent around 10-15 per cent of the whole market, thus the data is formulated from audited figures that cover around 85-90 per cent of the motorcycles sold in Australia.

Along with compiling motorcycles sales data, the FCAI is the primary organisation funded by the motorcycle industry to deal with government agencies. FCAI helped lobby for the Learner Approved Motorcycles Scheme and the Recreational Registration Scheme. They also lobby for exemptions on tightening emissions schemes in relation to motorcycles, and helping to prevent governments trying to restrict or ban the use of ATVs.